WIGAN RUGBY KIT LAUNCH
Last week I got a call from the marketing manager, Paul MacLeod at Wigan Warriors Rugby Club. Paul asked if I would be available to photograph the new Wigan Rugby kit launch with some selected dedicated fans. The priveledged superfans had responded to an email campaign to help out the club to promote the new look for the forthcoming season.
The shoot began using a documentitive approach of the big unveiling of the New Wigan Rugby kit to the fans that had been selected. I shot the true reactions of the people who took part as they were being shown the new kit. The kit had been whittled down from several other choices via an online poll, so this was a lot more personal to the fans involvment on the shoot.
The main part of the shoot needed to be of studio quality in order to highlight the new kit in all its glory. I took along my Bowens studio lighting kits to get the right style needed for showing off cheering fans wearing the kits.
I used three lights to create the cheering shots, two main fill lights and one highlight set up at the back. In order to get fans cheering at the right point, I asked Paul (very niceley) to make some dummy tries behind me. This not only helped with keeping everyone in time, but also got the ‘crowd’ to look in the right direction for consistency.
The fans seemed very pleased to be a part of this shoot and I’m glad I got to do it. They all received a portrait photo of themselves in the stand wearing the new Wigan Rugby kit. The full story by Wigan Warriors is over on their blog, and I even got a mention too!